Thursday, March 08, 2007

CNN Relaunches Mobile Website

Some of you may have noticed in my previous posts listing the top ten mobile websites by visits that the CNN link (wap.cnn.com or mobile.cnn.com) did not work. That is because CNN has made their mobile website available only to customers of their network partners (i.e. the big carriers).

Well, the world's second-most watched TV news source appears to be changing their strategy. I learned via MediaPost that CNN has re-launched its mobile site as a free service supported by ads. The site (at cnnmobile.com) allows you to sign up for breaking news alerts via SMS, and will feature a searchable news archive and correspondents' blogs. There is also a two-minute video news update each hour. It's supposed to be "mobile-friendly" but I receive the message "your handset does not support this video format" when I try to view it on my HTC S620. If anyone has any luck with this, please post a reply in the comments.

CNN's parent company, Time Warner, apparently plans to roll out mobile sites for their other media properties throughout 2007.
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