Wednesday, March 19, 2008

Follow Your Team Through the NCAA Tournament with MySI Mobile

SPORTS ILLUSTRATED DIGITAL and Action Engine Corporation announced the launch of MySI Mobile, the beta version of a subscription-free, downloadable mobile application that delivers personalized sports content from SI.com on Windows Mobile devices. MySI Mobile allows sports enthusiasts the ability to select and track the scores, schedules and standings for their favorite teams, view popular SI photos, read the latest sports news and set calendar alerts for upcoming games using their phone.

The features of MySI Mobile, as touted by Action Engine Corporation, are:
  • Personalized Home Page – Personalize the application home screen by selecting your four favorite teams to track. Then access scores, schedules and standings for each team with just one click. Teams can be selected from: Major League Baseball (MLB), National Basketball Association (NBA), National Football League (NFL), National Hockey League (NHL), College Basketball (NCAA) and College Football (NCAA)
  • News – Receive timely news feeds about anything and everyone in the world of sports.
  • Calendar Alerts – Never forget game time again. MySI Mobile integrates with the calendar on your phone to make it easy to add game and sporting event reminders to your personal calendar.
  • Photo Gallery – View the best photos of the week, from cheerleader photos to action shots from March Madness games, all chosen by the editors of SI.
The calendar alerts are the most intriguing feature to me. I will have to see how that works. So far I am unimpressed with the rest of this application. It seemed clunky and slow on my HTC S620, using both WiFi and EDGE. I maxed out my personalized home page without including all of the teams that I am interested in following. It may give faster and fuller access to information on the teams that I care about most, but I will need some convincing that I should fire up the MySI Mobile app rather than visit http://mobileapp.espn.go.com next time I want to know what is going on with "my" teams.

The MySI Mobile application is available as a free download here. If you are an i wireless customer, you will want to scroll down to the bottom of the page and use the appropriate generic CAB file for the version of Windows Mobile that you are running.
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